BEYOND 2025 Conference kicks off
Salford plays host this week as BEYOND 2025, the UK’s leading conference on creative research and innovation, returns to MediaCity UK from Monday 24 to Wednesday 26 November.

A Creative Launch: Day Zero Fringe and Creative Mixer
The conference opens today with a lively Fringe Day, packed with local tours, performance demos and immersive creative-tech experiences across MediaCity.
A highlight of the evening is the Creative Mixer at Hot House (5.30pm to 9pm), a free showcase celebrating Greater Manchester’s diverse creative talent, featuring live performances, interactive installations and opportunities for collaboration.
Looking Ahead: Conference Opening by Salford’s Mayor
On Tuesday (25 November) morning, the main conference begins with a welcome from Paul Dennett, Salford City Mayor, who will officially open the event before a packed programme of talks, panels and demonstrations exploring the future of creative R&D, the creator economy and emerging technologies.
Paul Dennett, Salford City Mayor, said:
“It’s fantastic to welcome BEYOND 2025 back to MediaCity - one of the UK’s fastest-growing hubs for digital creativity and innovation. Salford is proud to support a sector that brings new ideas, new jobs and new opportunities to our city. This week’s conference showcases the very best of our creative community, and I’m delighted that so many leaders, practitioners and innovators are here to share their work and shape the future together.”
Read more about the BEYOND 2025 Conference programme, the Immersive Futures Lab and the Creative R&D Showcase, and full speaker's line-up.